Friday, September 5, 2008

Swedener Q&A: Are Swedish Fish Always Red?

Welcome to my newest feature, the Swedener Q&A!

This week's question comes from Taylor Hengen, from New York, New York: "Do the Swedish fish you buy over there come in other colors besides red?"

Well, Taylor, that's a fascinating question. I asked it aloud at work this afternoon, and not a single person sitting in my proximity had any idea what I was talking about. A ridiculous conversation about herring and gummy candy ensued ("You know, the red candy fish. No, candy fish. No, not herring. No, they don't taste like fish, they're made out of sugar. Oh my god, are you serious? You don't know what a Swedish fish is?"), which left the Swedes perplexed while I laughed hysterically, but still, no dice.

According to Wikipedia, Swedish fish did in fact originate here—they were created by a Swedish candy company called Malaco. But they were created for the export market and from their very inception have been almost exclusively consumed in North America. Cadbury now owns the license and the recipe, so it's safe to say they're not really a Swedish thing. However, there is a black fish candy with a salty liquorice flavor that's better-known here. It's called saltlakrits, and it's disgusting. Thanks for writing in!

Do you have a burning question for the Swedener? Ask me in the comments, and maybe you'll be next week's lucky winner.

4 comments:

Anonymous said...

What's the prize? Penny

Artificial Swedener said...

A week's accommodations on the floor of my luxurious Stockholm studio.

Anonymous said...

Here's my question: Do children in Sweden dress the way the children dress in the "inspired by our Swedish heritage" Hanna Anderson catalog?

Artificial Swedener said...

Interesting question, Ms Robin. I have answer for you, but you'll have to wait till Friday :)